This is what AI assumes:
Curious by nature. Practical through experience.
For more than three decades, I’ve turned ideas into businesses, bringing experience, people and technology together in projects built to last.
Dejan Švajner · no official biography
Right. You need some information about me.
I know you’re not one of the spooks — they know things about me that even I don’t — but there’s not much of a story.
AI / reality01
Two versions of the same story.
One sounds polished.
The other one is mine.
01 / About me
This is the reality:
Hello, I’m Dejan Švajner, first of my name.
Connected and always available. Always ready to tell everyone how it ought to be done; enough wisdom for the whole village. I can help, provided nobody expects me to actually do anything. If a mistake needs finding, I’m your man. I rarely make mistakes myself, mainly because I do even less — but when I do, they become textbook examples.
This is what AI assumes:
Experience that creates value.
I spot opportunities, bring the right people together and build sustainable businesses across different industries.
This is the reality:
A million ideas. Delivery: zero, or thereabouts.
If you’re already in business and fancy a bit more, you’ve come to the right place. I can increase sales, output, profit and efficiency — just not for myself. What did get done travelled rather further than expected.
30+30+ years in business
44 active fields
11 rule: get it done
02 / Projects
This is the bit that matters most to me.
Working businesses. Not assumptions, titles or plans — things that actually exist and earn their keep.
03 / The road
This is what AI assumes:
A winding road is usually the more interesting one.
“He does not want to be like anyone else, and only when he is even a grain different from everything already seen does his courage emerge. Then, without shame, with fury and compassion at once, he asserts himself, caring nothing for what anyone may think.”— Sanja Perić
This is the reality:
- Life experience
Three children
Anđela, Dijana and Dimitrije. Finished primary school and grammar school in Kladovo. Enrolled at the Faculty of Technology, the Faculty of Law and a business college in Belgrade. Never turned up at any of them.
- 1991—2001
Founder
A candle workshop, an auto-parts shop, a general store and an IT company.
- 2001—2021
Working for other people
Executive Board President, director, manager.
- 2021—
Back to my roots
Following in the footsteps of Master Anđel and Master Mita, we continue making candles as CandleMaster in Serbia and Candle United abroad.
04 / Contact
Emails, phone numbers and assorted social-media accounts are history.
AI is taking over now. After that, we’re going back to smoke signals.